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PRO-BITES IN NEWS PRNewswire SURGEON CREATES REVOLUTIONARY SNACK TO HELP FIGHT CHILDHOOD
OBESITY April 17 /Chicago/ -- Surgeon, entrepreneur, and CEO of Peak Performance Foods Steven Snodgrass, M.D., F.A.C.S. has operated on thousands of obese patients, many of whom were children. This led to his creation of a revolutionary snack, Pro-Bites. Pro-Bites is a great tasting, puffed protein snack, that is quick, easy, and truly healthy. Realizing everyone is busy these days, he developed protein-on-the-go. "Everyone knows that one of the keys to a healthy diet is to eat quality protein during your meals and snacks," Dr. Snodgrass said. "When you eat Pro-Bites, you make eating count and feel full and satisfied, so you are going to eat less during the day. Rather than eating a snack that does not help your body, we ask that once during the day you eat Pro-Bites instead." Future Hall of Fame baseball pitcher Roger Clemens endorses the product. Also, Pro-Bites was selected as the Official Snack of USA Volleyball. USA Volleyball Secretary General Kerry Klostermann says, "USA Volleyball's core mission is to provide sport as a vehicle for children and adults to enhance physical fitness, embrace a healthy lifestyle, have fun and encourage the values of teamwork and communication. The nutritional value of Pro-Bites is a perfect alignment with our values." Each serving of Pro-Bites contains 13g of protein. Pro-Bites remain low in carbohydrates and contain no trans fat or cholesterol. It is also a great source for iron. Packaged in one ounce serving portions, Pro-Bites provide the health benefits of protein in a convenient snack format never seen before. "Schools are beginning to ban 'junk' foods and are scrambling for new snack ideas. Pro-Bites are a healthy, tasty alternative," said Sue Gulley, RD, a hospital-based registered clinical dietician. Dr. Snodgrass said, "Pro-Bites are perfect for school, camps, ballgames, and all recreational activities. My goal is to provide a great tasting snack that will help your family win the fight against childhood obesity." Pro-Bites are not yet in stores, but will be soon. For now, order online at www.probites.com. If you'd like more information about Pro-Bites, or to schedule an interview with Dr. Steven Snodgrass, please contact Dr. Snodgrass at 270-779-8107 or ssnodgrass@probites.com |
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Daily
News (Bowling Green, KY) Eating like a Pro Local
doctor develops, launches ProBites - an alternative snack for helping
prevent adult and childhood obesity Given the opportunity, would you taunt Roger Clemens into unloading one of his Hall of Fame fastballs into your mitt? Maybe, maybe not. Just meeting The Rocket would be a dream come true for most sports fans. But imagine having the slugger lugging your product in a nationwide marketing campaign. Dr. Steve Snodgrass of Bowling Green has done all of the above in his quest for launching a new healthy alternative snack food to combat adult and childhood obesity. "It was a lifetime highlight to get a chance to play catch with Roger Clemens," Snodgrass said. "He was on the mound and I said, 'OK Roger ... show me what you got.' " The seven-time Cy Young winner unloaded an 85-mph, split-finger fastball that Snodgrass said he caught out of self preservation. Clemens is the official spokesman for ProBites, a high-protein, soy-derived snack that Snodgrass said is "rich in nutrients," unlike sugar- and carb-laden energy bars that pack as many as 400 calories. Snodgrass and a few partners, including Dr. John Fannon, a Ph.D in food technology, and local former professional wrestler Hillbilly Jim, started Peak Performance Foods a few years ago. The retired surgeon graduated from Western Kentucky University with a bachelor's degree in biology. He received a master's degree from Washington University in St. Louis. He attended the University of Kentucky college of medicine in Lexington, completing his residency in Greenville, S.C. Snodgrass was a practicing surgeon from 1984 to 2003. He said through his experience as a surgeon, he began recognizing a disturbing trend in the numbers of overweight and obese patients, particularly children. "I remember when I was a kid we'd come home from school, grab the bat and ball and head to the park and not come home until dinner time," he said. "And then when we were finished, we'd head right back out to the field." Snodgrass said such activity isn't typical of young people today. He developed Pro-Bites as a "totally revolutionary" snack substitute geared toward children who demand a "quick, easy and nutritious" meal to start their day. "Once kids miss breakfast, they will continue with bad eating habits all day," he said. "I talked to some local track (runners) and most said they don't eat breakfast ... and then wonder why they nearly pass out at times." Snodgrass said studies show breakfast is the most important meal of the day. Ignoring it has been linked to decreased cognition, poor work and school performance and truancy. He also said studies indicate eating breakfast helps prevent obesity. The problem is often associated with time constraints and finding a meal that has a significant source of protein, he said. ProBites is made from soy protein. Snodgrass said vegetable proteins provide essential body fuel without trans fats, cholesterol and excess sugars. Sue Gulley, a nutritionist and registered dietitian at Greenview Hospital, concurred that breakfast is an important meal and that soy protein does have recognized health benefits. "Many times we'll tell individuals who do not want to take certain medications to increase the amount of soy protein in their diet," she said. "The American Heart Association, American Cancer Society and American Diabetes Association are doing studies on soy protein as it relates to individual health," she added. "Preliminary studies show that an increased amount of soy helps decrease some of these problems." Gulley has reviewed the product's ingredients and said it seems like a balanced, healthy snack. "Overall it looks to be a very good product," she said. "It's high in soy protein, which is having a big impact on health. "The FDA allows manufacturers to include on their labeling that soy protein has a cholesterol-lowering effect with at least 25 grams of soy protein a day. That is a lot, particularly if you don't eat a lot of soy. One serving of this product gives you 13 grams - half the necessary daily allowance." The federal government has also acknowledged scientific evidence of the advantage of eating breakfast. "A nutritious breakfast is one of the most important meals of the day," said Steve Watson, a spokesman for the USDA Food and Nutrition Service's southeast region in Atlanta. "Studies show that children are able to learn more and eating breakfast improves their ability to concentrate in class." Snodgrass is working on a book that will discuss weight-related health effects he has witnessed as a physician. In the book, he will relate his own experience with exercise and weight training, as well as diet, nutrition and living an overall healthy lifestyle. He is also developing a Web site for children that has health-related topics, games, links and other information related to the Pro-Bites product and other Peak Performance initiatives. The present Web site, www.probites.com, includes a lot of product information and also has registration entry for the ProBites Challenge, an essay competition that could win participants a pitching lesson or signed memorabilia from Roger Clemens. Clemens isn't the only high-profile athlete using the protein snack. ProBites has been the official snack of the USA Volleyball team since 2002. According to a letter sent to Snodgrass from Kerry Klostermann, the secretary general of USA Volleyball, ProBites has been "a welcome traveling companion with our USA National Teams as competed in Russia, Japan, Thailand, Italy and numerous other countries, ending up last summer in Athens, Greece, at the 2004 Olympic Games." Klostermann goes on to say that "it is our hope that we can continue our relationship as we prepare to take on the world again in Beijing in the 2008 Games." If you're wondering why you haven't heard of Pro-Bites yet, it's because the product has been undergoing further development and marketing. The official launch of the product will be Nov. 5 at the National Baseball and Softball Academy. "I will be joined by Roger Clemens and Dr. Tim Kremchek, a renowned orthopedic surgeon," Snodgrass said. "I will be talking about nutrition and childhood obesity and Dr. Kremchek will speak about prevention and treatment of arm injuries that relate to sports. Roger Clemens will be speaking about ProBites and how it fit into his personal training plan and what it takes to be a pitcher on a major league level." Snodgrass said the event will be attended by baseball coaches from all levels and players from all across America. ProBites is manufactured in Lincoln, Neb., and stored and packaged in Chicago. Snodgrass said they have the capacity to bag millions of bags a week and aim to distribute them through most specialty sports and other retail and nutrition stores. ProBites' advertising and marketing team is also in Chicago, a town of "sports fanatics," as Snodgrass described it. He said he has been invited to meet with the owner of the National Baseball and Softball academies as well as the National Volleyball Coaches Association and National Soccer Coaches Association. ProBites will be available locally first, however, around Oct. 1 at Nats Outdoor Sports, Healthworks, Thoroughbred Sports Academy, Tumbletown, Ladies Workout Express, Golds Gym and Steve's Baseball Card Shop. It will then be available at other health food, nutrition centers and sporting goods stores. To learn more about Pro-Bites and register for a chance to meet Roger Clemens, visit the Peak Performance Foods Web site at www.probites.com. Clinton Lewis/Daily News Bowling Green physician Steve Snodgrass has developed a line of protein breakfast snacks call Pro-Bites that will hit select local store shelves around Oct. 1. |
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